Il nuovo font di Airbnb

by Matteo Scandolin

Si chiama Cereal, è molto bello, e It’s Nice That ha un ottimo pezzo a riguardo.

The font design aims to combine character, function and scale. It’s also part of a drive by the company to make Airbnb more accessible, so readability was a primary focus. Derek Chan, creative lead in Airbnb’s marketing team, says that the brand’s work is “extremely typographic” and experienced across various mediums, with “specific business needs around brand distinction, legibility, and scalability, that no available typefaces were addressing”.

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