L’arrivo dei podcast

Mi ero completamente perso che l’aggiornamento ad iTunes 4.9, che inserì una nuova directory riservata esclusivamente ai podcast, accadde il 28 giugno del 2005. Sono passati 13 anni, e i podcast sono entrati a far parte della vita di tutti noi – per fortuna.

Ultimately, when Apple included podcast support in iTunes 4.9, they decentralized media and jumpstarted an entirely new industry. Anyone could have a voice. Anyone with a microphone and a hosting plan could submit a show to iTunes to build an audience. Apple’s directory is still the defacto one, and they’ve been a great steward of the industry. It’s still built on open standards, and I don’t see that changing anytime soon. They’ve never tried to move to technology that they own and control. As when it started, the iTunes/Apple Podcasts directory is still just a collection of RSS feeds. [link]

ZCast lets you start a live podcast from your phone for everyone to hear

ZCast lets you start a live podcast from your phone for everyone to hear

Nice fun app: it’s just like Periscope, but for podcasts.

Unlike Periscope, which lets a single Twitter account broadcast to any number of viewers, Zula wants ZCast to be a collaborative affair much in the same way listeners can call into live radio shows. In other words, ZCast isn’t “one to many” broadcasting, but “many to many,” says Zula marketing chief Hillel Fuld. He thinks audio rather than live video is a more accessible format for everyday Twitter users.

This is exciting: setting up a live streaming is surely easier today than some years ago, but it’s still a chore. Being able to interact with your listeners is surely something that we will dig into.

Fuld also feels like podcast production requires a cumbersome amount of time, effort, and expensive equipment, while creators are beholden to companies like Apple for distribution. The goal is to give anyone with a phone “the ability to podcast and interact in real time with your audience,” Fuld says.

On the other hand, this is ludicrous. Unless we’re talking about Eddie Van Halen, who allegedly can play egregiously even on a broken guitar, you need at least good microphones to build a great show, and you should throw at it some audio editing skills as well. Most YouTubers started with poor cameras and progressively gotten more professional at the gig.

Sure thing is, podcasting is getting huge.

Podcasting is getting huge. Here’s why.

Podcasting is getting huge. Here’s why

As podcasters ourselves, we cannot be more happy.

About 17 percent of Americans 12 or older, about 46 million people, listened to a podcast in the past month, up from 12 percent in 2013.

The medium is taking off now because of the happy convergence of three big trends. The technology has finally improved enough that listening to podcasts is easy and convenient for ordinary listeners. Talented professionals — many of them veterans of NPR or other radio outlets — have begun to focus on the medium. And a new generation of podcast-focused businesses are figuring out how to convert these professionally produced, popular podcasts into serious money.