For Some Publishers, Paywalls are Gaining Traction

“Reaching the point of earning more than 50 percent of your revenue from readers is an important crossover point for any newspaper,” said Ken Doctor, media analyst for Newsonomics. “If you can perform a service in digital that people will pay you money for, as long as you keep performing that service, your churn rate will be very low.”

Italy’s most famous newspaper, Il Corriere della Sera, will implement a metered paywall. Let’s see how it’ll go, but we sincerely doubt that it will reach more than 50% of its revenue from its readers in the next few years.

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