Mossa strategica per Adobe, ché probabilmente vuole una bella fetta del mercato dell’e-commerce. Non ho mai usato Magento, ma l’ho visto e mi pare molto complicato: temo che con Adobe come azienda madre si complicherà ulteriormente.
Adobe has sought to diversify from the digital media products that made it one of the world’s largest software companies. The deal is slightly smaller than Adobe’s 2009 purchase of Omniture, which made the company a player in digital advertising. The Magento purchase would see the company battle cloud-based commerce services from Salesforce, Oracle and SAP SE. This part of Adobe’s business, known as its Experience Cloud, generates less revenue and grows more slowly than its creative software offerings like Photoshop. [link]