Il formato PDF compie 25 anni.
Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one
If you rely on Amazon affiliates fee for your business or publication, think about diversification of your links (or, better, your affiliations):
Amazon announced last week that it’s making its affiliate revenue program less generous in some categories (though more generous in others).
The ending of this article is pretty interesting:
It’s also possible that changes in affiliate revenue programs could shift product coverage at news organizations. With the changes, for instance, Amazon is paying a higher affiliate rate on luxury beauty products (10 percent, when it was previously between 4 and 8.5 percent). As affiliate revenue becomes a more important source of income, news organizations could make decisions on what to cover or review based on what’s pulling in the highest affiliate fees. That’s not all that different from launching new sections or verticals to attract high-end advertisers — it’s just an interesting wrinkle to think about.
Interesting move. Medium has become a serious competitor for every major publishing platform out there. We currently have no plan to change platform, but we’re paying attention.
At Medium, we’re building out a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement. Much of the content we love comes from great publications, all of which have different needs. Today we are announcing a new bundle of features: Medium for Publishers, designed to give more tools and horsepower to publishers and bloggers across the web. We want to make it even easier for publications to do what they do best.
Here’s more info about revenue, paid content, and so forth.
“Reaching the point of earning more than 50 percent of your revenue from readers is an important crossover point for any newspaper,” said Ken Doctor, media analyst for Newsonomics. “If you can perform a service in digital that people will pay you money for, as long as you keep performing that service, your churn rate will be very low.”
Italy’s most famous newspaper, Il Corriere della Sera, will implement a metered paywall. Let’s see how it’ll go, but we sincerely doubt that it will reach more than 50% of its revenue from its readers in the next few years.