The part that’s especially poetic to me is that AirBnB touts a firm brand message of community and connectedness with their “Belong Anywhere” campaigns but the frightening reality is that any individual user is completely disposable, without a shred of appeal to due process. I’m really thankful that I wasn’t reliant on AirBnB income like so many of my friends. [link]
Sostituisci ad AirBnB un qualsiasi altro monopolio (Amazon, per dire) e il messaggio rimane uguale.
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Si chiama Cereal, è molto bello, e It’s Nice That ha un ottimo pezzo a riguardo.
The font design aims to combine character, function and scale. It’s also part of a drive by the company to make Airbnb more accessible, so readability was a primary focus. Derek Chan, creative lead in Airbnb’s marketing team, says that the brand’s work is “extremely typographic” and experienced across various mediums, with “specific business needs around brand distinction, legibility, and scalability, that no available typefaces were addressing”.
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