What the F*** Was Facebook Thinking?

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There’s a very good reason that Facebook is the fastest growing advertising business in the world. It’s because it has the largest, most detailed and most granular user data on the planet. It’s also incredibly personal, and will reveal a lot about your life to anyone who has access to it. And yet all the way up until April 2015, Facebook was giving all that data away to its developers that were using the Graph API.