Why Ikea Is Buying A Tech Company

Eh, perché?

Ikea is creating an Ikea-free experience. Yesterday, the Swedish furniture and lifestyle company acquired the gig-economy platform TaskRabbit, which will continue to operate as an independent company. The end goal is likely to use TaskRabbit’s established platform–which lets people pick up odd jobs and tasks on-demand–to make it frictionless for Ikea customers to hire someone to purchase and assemble their furniture for them.