For the love of God, please tell me what your company does

Hai presente quando capiti su un sito e non capisci di cosa parla? Di solito sono siti aziendali, pieni di quello che in Star Trek si definiva technobubble – più prosaicamente, supercazzole. Kasper Kubica parla esattamente di questo.

More and more often, upon discovering a new company or product, I visit their website hoping to find out what it is they do, but instead get fed a mash of buzzwords about their “team” and “values”. And this isn’t a side dish — this is the main entrée of these sites, with a coherent explanation of the company’s products or services rarely occupying more than a footnote on the menu.