Why e-readers succeeded as a disruptive innovation in the US, but not in Japan

Japanese e-readers introduced both before and after the U.S. Kindle launch received a lukewarm response from Japanese consumers.

One obvious explanation was the relative lack (compared to the US) of best-selling novels and other popular books in e-book form. To try and understand the reasons for the disparity in e-book availability between the U.S. and Japan, we interviewed key figures from both the American and Japanese book industry. Our research revealed a number of interesting insights, which we organise into three categories: organisational, environmental and technological factors.


Matteo Scandolin

È nato a Venezia nel 1982, vive a Milano. Scriveva racconti, poi s'è accorto che si divertiva di più ad aiutare gli altri a scriverli. Ogni tanto aggiorna il suo sito, Grandi speranze. Assieme a un altro paio di amici ha fondato inutile nel 2005. Su Twitter è matteoscandolin.