Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one
If you rely on Amazon affiliates fee for your business or publication, think about diversification of your links (or, better, your affiliations):
Amazon announced last week that it’s making its affiliate revenue program less generous in some categories (though more generous in others).
The ending of this article is pretty interesting:
It’s also possible that changes in affiliate revenue programs could shift product coverage at news organizations. With the changes, for instance, Amazon is paying a higher affiliate rate on luxury beauty products (10 percent, when it was previously between 4 and 8.5 percent). As affiliate revenue becomes a more important source of income, news organizations could make decisions on what to cover or review based on what’s pulling in the highest affiliate fees. That’s not all that different from launching new sections or verticals to attract high-end advertisers — it’s just an interesting wrinkle to think about.