We like Satya Nadella style very much, and we hope that the changes he wants to make in Microsoft’s corporate culture will last.
Microsoft was once the company that you used, if you used a computer at all. But it has lost that vitality, and as the industry transitioned to mobile the company has often seemed adrift. In 2012, Vanity Fair made a convincing case that Microsoft had suffered a “lost decade.”(By the next year, its longtime CEO, Steve Ballmer, was out.) The story described a company culture characterized by arrogance, infighting, and bureaucracy. It had gone from being the essential desktop software company to one that struggled for relevance in your pocket or backpack. That’s what Nadella is up against.